July 3rd, 2012

Hell For Leather Magazine
“The BRD RedShift SM is absolutely terrifying, in all the right ways.”
“So much power it’ll wheelie off the throttle at any speed.” If you’re anything like me, you’re a bit sick of the hyperbole that makers of electric motorcycles have been slinging for the last few years. There’s talk of instantaneous torque, practical ranges and performance on par with (small) ICE bikes, but the reality has only been overpriced products that are slow, massively overstate their real world ranges and are, well, just plain crappy. So when Marc, BRD’s CEO, started slinging… adjectives at this supermoto prototype prior to Sean and I riding it in Malibu, I was pretty skeptical. The thing is, he was absolutely right. The BRD RedShift SM is absolutely

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7/3/2012
October 3rd, 2012
Wall Street Journal
“BRD aims to make electric racing bikes winners first, green second”
“The co-founder and chief executive of BRD Motorcycles, Marc Fenigstein, said the company wants to become a brand as strong as Porsche in its category.”

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10/3/2012
December 4th, 2011
Asphalt&Rubber;
“The BRD RedShift doesn’t want to be the best electric for the job, it wants to be the best motorcycle of any kind for your needs.”
“Where riding the KTM (you can insert virtually any ICE supermoto here by the way) was a workout both mentally and physically, the BRD RedShift SM prototype was utterly effortless.” “Timed at over three seconds quicker on the BRD than the KTM (1:08-1:09 range for a personal Best Lap Time figure), the performance component certainly exists for the RedShift” “I have actually ridden the future of motorcycling…and I like it.” “BRD’s package on the RedShift is so well-polished with its engineering and components, what you are left riding is a machine that when refined will satisfy your every craving, while opening up a whole new experience for riders.”

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12/4/2011
Previous
October 3rd, 2012
VentureWire
“BRD raises cash to become the porsche of electric racing bikes”
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July 3rd, 2012
Hell For Leather Magazine
“The BRD RedShift SM is absolutely terrifying, in all the right ways.” “the first production-destined motorcycle to ever realize the full potential of electric motivation and, in doing so, demonstrate a clear superiority to its ICE predecessors.”
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June 29th, 2012
Hell For Leather Magazine
“The chassis is razor sharp. The brakes require a delicate and gentle touch. The power is insane. It’s the bike Zero should have built.”
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June 5th, 2012
Motorcyclist
“Clean, Fast and Cheaper than Gas”
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May 12th, 2012
Technabob
“This new line of motorbikes looks great”
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April 27th, 2012
AskMen
“The Redshift Electric motorcross bike can lay a legitimate claim on kicking ass.”
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April 24th, 2012
Gear Patrol
“Looks clean, plays dirty.” “We envision it as the perfect urban to country getaway vehicle that also happens to make powerful statements in the areas of design, economics and performance.”
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April 24th, 2012
Hypebeast
“Sure it’s environmentally friendly, but that’s hardly the point.”
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April 23rd, 2012
Fast Company Design
“How do you sell riders on electric motorcycles? Just sell riders on a faster motorcycle.” Commenter: “<>Put a couple of these in the hands of some pro dirt riders to race on so we can see how they hold up against the 250s and 450s! ”
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April 10th, 2012
Core77
Commenter ” I’d rather get this bike than any of the other supermoto’s out there.”
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March 20th, 2012
Wired
“8/10” “Race ready” “Tron-worthy looks. Enough battery for a weekend of racing.”
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March 15th, 2012
Asphalt&Rubber;
Commenter: “Wow…this bike, and it’s supermoto sibling, are just flat-out gorgeous.You guys really set the bar high as to what an electric motorcycle can and should be…all the componentry, fit and quality of a gas bike, without the cheap, funky and toyish looking aspects that plague the vast majority of current electric bikes.”
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March 15th, 2012
Hell For Leather Magazine
Commenter: “That’s a great looking motorcycle” “Stunning.” “The future looks good” “It is going to make all the other electric offerings look like garage projects.”
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March 15th, 2012
Engadget
“This electric motorcycle performs just as well as any race-ready four-stroke 250-cc gas-powered machine”
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February 29th, 2012
Motocross Action
“…the biggest news of the show.”
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February 17th, 2012
Hell For Leather Magazine
Commenter: “I saw this thing in person at the Indy show. It has the most beautiful frame and sub frame I’ve seen in a long time. The best looking MX bike I’ve seen in a long time as well.”
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February 14th, 2012
Autoblog Green
“we can’t wait to see it tearing about in its natural element.”
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February 13th, 2012
Asphalt&Rubber;
Commenter: “Bike looks good, as it always has since day one.”
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December 16th, 2011
Engadget Show
“Is it worth it? Yes.”
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December 9th, 2011
Asphalt&Rubber;
“The RedShift SM is already a very polished machine.”
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December 8th, 2011
Hell For Leather Magazine
“Unlike Brammo or Zero electric models, the RedShift is fast” “200-hour maintenance intervals are far more attractive than oil every 5 hours, valve adjustments at 20 and a piston every 40.” “Coming off the KTM 250 XC-F supermoto they had at the track for comparison, the BRD feels lighter and smaller even though it is neither. Nice trick.” “On my second lap out, I matched my best time of 1:09 around Infineon’s kart track on the KTM. From there, I got faster”
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December 4th, 2011
Asphalt&Rubber;
“the BRD RedShift doesn’t want to be the best electric for the job, it wants to be the best motorcycle of any kind for your needs.” “Where riding the KTM (you can insert virtually any ICE supermoto here by the way) was a workout both mentally and physically, the BRD RedShift SM prototype was utterly effortless.” “Timed at over three seconds quicker on the BRD than the KTM (1:08-1:09 range for a personal Best Lap Time figure), the performance component certainly exists for the RedShift” “I have actually ridden the future of motorcycling…and I like it.” “BRD’s package on the RedShift is so well-polished with its engineering and components, what you are left riding is a machine that when refined will satisfy your every craving, while opening up a whole new experience for riders.”
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September 14th, 2011
Autodesk
“This type of seamless integration across component groups (e.g. chassis to drivetrain) is almost unheard of in the motorcycle business”
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September 3rd, 2011
Hell For Leather Magazine
Commenter: “It’s nice looking for any bike, let alone an electric.”
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August 9th, 2011
Discovery Channel
“This eye-catching model from upstart BRD Motorcycles packs quite a punch.”
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August 5th, 2011
Cycle World
“electric power starts to look like a competitive option.”
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August 3rd, 2011
EV World
“BRD is in the heart of what appears to be a rennaissance in American vehicle design and manufacturing.”
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August 4th, 2011
NY Times
“The BRD machines will differ from their current all-electric competitors by offering more power, less weight and full-size chassis dimensions. The intent is to build electric motorcycles fully competitive with top-tier gas-engined machines, a tall order considering the high state of competition and development of conventional dirt and supermoto bikes.”
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August 12th, 2011
NY Times
“BRD’s Red Shift embodies some key aspects of the local riding ethos. It’s urban-oriented, it’s green, and it’s hyperlocal, designed and assembled right here in San Francisco.”